Social Media

The consumer experience is changing, with consumers making decisions based on information from a variety of different sources. The impact of word-of-mouth has never been stronger with the recent boom of user-driven online activity. We offer solutions for monitoring and influencing how your brand’s reputation is being portrayed in these environments.

Our FPM Brand Ambassador is one such solution that leverages the power of peer-to-peer social interaction online. With this program our team reaches out to the leaders of various online community groups of a specific user interest and invites them to participate in various activities. For instance over the last two years we have worked with Turtle Wax to launch their ICE line of products. We reached out to the various auto-enthusiast communities online and asked the community leaders if they would be interested in free samples of the new products. In turn, we asked that they post an honest review on their community sites. These communities are also sought ought by non-experts who are looking for professional opinions and advice on automotive products and services. By working with the community leaders to give their reviews and in most cases recommendations, we were able to help spread the word about the Turtle Wax ICE line of products. As an added benefit these various reviews helped Turtle Wax gain valuable SEO visibility with so many favorable reviews for their products.